I've just shot a branding campaign for a top tier school in the North-West of England

I’ve recently travelled to the other side of the coast to work on an interesting photographic commission, which consisted in creating a campaign for a top-tier school in the North-West of England, and it was one of the most rewarding projects I’ve ever worked on.

Image by Gianluca Barbazza Photography

The assignment was to visually communicate the school’s values, environment, and community spirit, and to produce a compelling set of images that would bring its story to life.

From the moment I arrived on campus, I was struck by the school’s atmosphere: warm, inspiring, and full of energy.

With a rich heritage and a forward-thinking approach to education, this institution set the perfect stage for creating a powerful visual identity.

The goal was clear: to create authentic, high-quality images that reflect the school’s academic strengths, extracurricular vibrancy, and the unique character of its students and staff.

Image by Gianluca Barbazza Photography

During my time in the incredibly sunny Northern countryside, I worked closely with the school’s Headmaster and a small creative team to plan and execute a range of shoots and interviews. We covered everything from classroom learning and hands-on crafting and gardening activities, to sports training sessions, and casual moments in the common areas. Each setting was carefully chosen to represent the school's diverse offerings and inclusive, aspirational culture.

Image by Gianluca Barbazza Photography

One of the standout sessions for me took place in the early morning, right after wrapping up with the first round of interviews, where we were sent to a couple of laboratories to capture a few minutes of carpentry and then culinary class.

The atmosphere was very vibrant and fast paced, and the students looked so engaged and very much in the moment. This could've been easily read by the determination on the students' faces as they trained.

Image by Gianluca Barbazza Photography

It’s moments like these: natural, unscripted, and emotionally resonant, that define my approach to educational photography.

I focused on capturing candid,

in-between moments as much as the more structured shots.

Because it’s often those real and human interactions that describe the environment in the best possible way.

The final collection of images will be used across the school’s website prospectus, social media, and advertising campaigns.

The visuals play a key role in supporting and strengthening the school’s brand presence in a highly competitive education landscape.

As a photographer with a passion for storytelling, projects like this are a true privilege. In my eyes, schools aren’t just buildings, they are the first approach that these pupils make to communities.

My aim is always to capture the heartbeat of a place, the personality of its people, and the everyday moments that make it extraordinary.

Whether you're an educational institution, or someone in needs of a branding refresh,

I would love to help!

Get in touch to discuss how we can create a custom campaign that reflects your business unique story.

*these images are a campaign preview